2 posts tagged “apple”
I have been wanting to write this post since I saw the video of the keynote address by Steve Jobs at MacWorld. But being busy at work, busy watching the Pats win this weekend and then flying to San Francisco for training at Cooper kept me from getting this done.
I cannot wait to lay my hands on an iPhone to make sure what we all saw is not just hype. What I saw is so good that I don't think I have ever said Wow! repeatedly while watching the demo of any product in the recent past. But being a recent Apple convert (I now own a iMac and an iPod Mini), I don't think I am going to be disappointed when I do get to see and play with the iPhone.
Now putting on my product management hat, here is what impressed me the most about Steve's keynote.
1) It was all about problems for the first 10 minutes - by then he probably had everyone nodding their heads about the problems with current phones. He won the crowd.
2) Then it was all about the innovative, revolutionary solution that they came up with to solve the problem on a device that few thought could be made better.
3) It was never about technology. Other than a brief mention about the user of an accelerometer, I did not hear anything that the technology. It was all about problems and solutions. Problems that everyone could relate to and agree are painpoints and then talk about the most elegant, innovative solution to solve those problems.
His presentation was so impressive that it is a lesson in my opinion for all product management professionals. It is all about problems, solutions and benefits for the customer. It is not about features and technology. Because customers don't care about the technology - Steve gets its right again.
I cannot still believe what I saw and it almost sounds like a dream. Come June, I know where I am going to end up to look at this new toy. I cannot wait.
Folks, finally I pulled the trigger. Ordered my iMac via the Apple store on Sunday (after the horrific Patriots loss to the Fins) and I was thrilled to see the box at home when I arrived from work today. I just finished setting it up folks. I am speechless, I feel like a kid in a candy store.
